Rafaela Affonso — Creative Technologist & Innovation Strategist

"I had the chance to work with Rafaela at Booming, where we collaborated on several projects and she is someone who really knows what she is doing. Rafaela is incredibly knowledgeable, always up to date, but also able to step outside of her own discipline and see the bigger picture. That made collaborating with her easy because there was always context and transparency. I also appreciated how human she is. She led projects by giving me trust and autonomy to own my part without ever making collaboration feel distant. It's been amazing to watch her career grow since then. If you ever have the chance to work with Rafaela, take it. I know I would again in a heartbeat."

"Working with Rafa at GOL & Smiles was an incredibly positive experience, especially because of her ability to connect strategy, product, and communication in such a thoughtful and sophisticated way. From a craft perspective, she is one of the strongest UX writers I have ever worked with, consistently bringing clarity, purpose, and insight to every detail of the user experience. Her work had a direct impact on the evolution of several initiatives across the GOL Group, helping transform complex user journeys into experiences that were more human, intuitive, and aligned with business goals. Beyond her exceptional craft, Rafa brings a rare strategic perspective and a natural ability to bring cross-functional teams together to create solutions that truly matter."

"I had the privilege of having Rafa on one of the main projects I led in my career to date, the construction of Nex's Culture Code. Her attentive and committed perspective, her high ability to manage topics and schedules, as well as the genuine intention to generate impact through our actions, were skills that allowed our delivery to be very valuable for the business, people, and for us as a team. It was my first experience 'leading' a person, and Rafa made it easy as we always had transparency, honesty, and horizontality as the pillars of our working relationship. It was a powerful encounter to have you on this journey, and soon our paths will cross again."

"Rafaela's approach from the beginning was incredible, thoughtful, and strategic in defining the brand's voice and tone. It was clear how much she understood the importance of consistency in communication. Rafaela successfully translated the company's mission and principles in an authentic and relevant way, laying a solid foundation for a cohesive and trustworthy user experience."

"When called upon, Rafa promptly accepted the challenge of taking over the Instagram coverage for VTEX DAY in the 2022 edition. In addition to her meticulous scope of marketing tasks for partners, Rafa did an incredible job overseeing the coverage planning for 8 stages, totaling more than 150 hours of content over two days. She coordinated a team of volunteers and the production team that supported us with real-time videos in an agile, firm, and committed manner. Working with Rafa is very easy and enjoyable. She is an extremely collaborative professional always ready to go beyond her scope to contribute to collective results."

"One thing you can be sure of when working with Rafa: she won't spare efforts to help you, whether it's with constructive feedback, suggestions, well-thought-out alternatives, shared study materials, references, data, sharing tasks, or anything else – she will certainly be available. When I joined Môre, I shadowed Rafa for a few months, and every Monday was the time we had set aside for her to show me how things worked. I was always very impressed with her organization and processes, so much so that I still use her heuristic evaluation framework to this day! As for deadlines and execution, I only hear praises from those who work with her more frequently, and when we share a task, I see firsthand that she is truly excellent."

"Rafa worked with me on the Marketing team and was directly involved in the implementation of the Online Showcase, a Marketplace platform launched amid the pandemic. Her passion for consumer behavior and connection with the digital world made all the difference in this pilot born amidst so many changes in retail. Commitment and resilience describe Rafa well, as she spares no effort to bring projects from paper to reality!"